rhododendron Archives - Mount Hood History

Susette Franzetti Rhododendron Oregon – Pioneer Innkeeper

Susette Franzetti Rhododendron Oregon – Pioneer of Hospitality

From the Swiss Alps to Oregon’s Mount Hood

Before Rhododendron, Oregon, became a known mountain getaway, Susette Franzetti helped build its identity. A Swiss hotelier with European training, she transformed the area with hospitality, real estate, and resilience. Ultimately, the story of Susette Franzetti Rhododendron Oregon is one of independence and quiet determination.

A Lifelong Passion for Hospitality

Susette Franzetti was born in 1879 near Lake Constance, Switzerland. After graduating high school, she studied French in Geneva and began training in hotels across Lugano, London, the Italian Riviera, and Corsica. She spoke seven languages and worked in the front office, purchasing, and guest services.

“You can’t be a successful resort keeper unless you really have in your heart the spirit of hospitality,” she once said.

Starting a New Life in America

In 1905, Susette immigrated to the United States. She married Emil Franzetti, a renowned European chef, and together they lived in New York, Baltimore, and Washington, D.C. By 1909, they had settled in Portland, Oregon, where Emil became the head chef at The Quelle.

They were a powerhouse pair—Emil in the kitchen, Susette handling the business side.

Managing the Rhododendron Inn Alone

In 1911, the Franzettis purchased the Rhododendron Inn, originally developed by Portland’s former mayor, Henry S. Rowe. The 160-acre property quickly became a favorite stop for travelers and skiers.

Tragedy struck in 1916 when Emil died in an automobile accident. Even so, Susette carried on. She ran the inn alone for seven years, continuing to serve guests and manage operations.

The Woman Who Helped Build Rhododendron

In 1923, Susette sold the Rhododendron Inn, but she didn’t slow down. She subdivided her land, built and sold 36 cottages, and helped shape what would become the town of Rhododendron. As a result, her sharp business sense and reputation for fairness left a lasting mark on the area.

In 1933, she said:

“I had 150 acres here, which I subdivided and sold in tracts and lots. I have built and sold 36 cottages here. Two-thirds of my property is already sold.”

Suitcases and Zeppelins: A Life of Travel

Despite living in the forest, Susette never stopped exploring. In 1925, she traveled to Europe via the Panama Canal. Four years later, she began a 16-month world tour, which included a Graf Zeppelin flight over England. Then in 1937, she boarded a ship in Portland bound for Naples to reunite with her brother from Switzerland.

Her love for travel and learning never faded.

Final Years and an Unseen Legacy

Susette spent her final years at Willamette Manor Convalescent Center, where she lived from 1957 until her death in 1972 at the age of 93. Her ashes were returned to her hometown of Romanshorn, Switzerland.

Although she left no surviving family, her influence still echoes through the cabins and lots she developed. To this day, her story is inseparable from the history of Rhododendron, Oregon.

Susette Franzetti’s Enduring Spirit

Few people did more to shape the look and spirit of early Rhododendron than Susette Franzetti. With her world-class hospitality background and independent spirit, she built a life rooted in generosity, vision, and perseverance.

The next time you walk the trails or pass through Rhododendron, picture a woman who once ran the inn, subdivided the land, and brought global perspective to a quiet corner of Oregon’s mountains.

Emil Franzetti Rhododendron Inn – Mount Hood’s Gourmet Chef

The Culinary Legacy of Emil Franzetti

The Chef Who Brought Fine Dining to the Forest

Before ski resorts dotted the highway and travelers packed the trailheads, Emil Franzetti of the Rhododendron Inn brought elegance and fine cuisine to Oregon’s Mount Hood region. He helped transform the rugged wilderness into a mountain destination known for hospitality and good food.

At a time when most mountain lodging focused on bare essentials, Emil introduced elegance and culinary sophistication to a rugged frontier. He made people feel like honored guests, even in the Oregon woods.

From the Italian Lakes to Royal Kitchens

Emil was born near the Italian lakes and trained in Switzerland. He built a world-class culinary career, cooking in Corsica, London, and along the Italian Riviera. His expertise earned him the prestigious role of chef to the King of Italy, a rare honor that spoke volumes about his talent.

Portland, Crawfish, and a New Path to the Mountain

In 1905, Emil moved to the United States and married Susette, a hospitality professional he had met in Geneva. Together, they lived in New York, Baltimore, and Washington, D.C., where Emil worked at high-profile hotels, including the New Willard.

They eventually moved to Portland, Oregon. There, Emil became head chef at The Quelle, a restaurant celebrated for its crawfish cooked in wine. The Quelle was more than a restaurant—it was a culinary landmark. Emil’s role as head chef helped shape Portland’s fine dining scene. He spent four years there before he left for the little mountain community of Rhododendron.

Emil Franzetti Rhododendron Inn — Rhododendron Inn Annex

Rhododendron Inn Becomes a Culinary Destination

In 1911, Emil and Susette bought the Rhododendron Tavern, a lodge built by former Portland mayor Henry S. Rowe. Located on 160 wooded acres, the inn sat near the Zigzag River and welcomed travelers heading to Mount Hood.

Emil expanded the property and improved the guest experience. He added a dance hall, a swimming pool, bridle paths, and cozy guest cottages. He even caught trout himself from nearby streams and served them to guests. Emil created a space where rustic charm and refined hospitality came together.

The Tragic Loss of Emil Franzetti

In November 1916, Emil drove near the Zigzag Ranger Station when his car slid into soft sand and flipped over. A passing farmer found him hours later, unconscious and pinned beneath the vehicle.

Rescuers brought him to St. Vincent’s Hospital, but Emil never regained consciousness. He died shortly after, at just 35 years old.

Friends and fellow outdoorsmen gathered at St. Mary’s Cathedral for his funeral. Members of the Mazamas Winter Skiing Club, many of whom Emil had personally hosted, paid their respects.

How Emil Franzetti Changed Rhododendron Forever

Although Emil lived a short life, his impact endures. After his death, Susette continued operating the Rhododendron Inn for seven more years. Her work honored Emil’s vision and helped develop the area into the mountain community it is today.

Together, Emil and Susette helped turn Rhododendron into a meaningful stop along the Mount Hood Highway. Emil’s commitment to quality, service, and hospitality laid a foundation that others built upon.

Emil’s Spirit in the Heart of the Mountain

The Rhododendron Inn burned down in 1949, but Emil’s legacy lives on through the stories of early Oregon hospitality. His time at the inn remains a powerful example of how one individual can elevate a place through heart, skill, and a deep respect for the guests he served.

So the next time you travel the Mount Hood Highway, picture Emil Franzetti, fresh trout in hand, preparing a meal with the same care he once gave to kings.

Emil Franzetti’s story is inseparable from the legacy of the Rhododendron Inn. To this day, visitors and locals remember Emil Franzetti Rhododendron Inn as a turning point in Mount Hood’s tourism history.

Read about Susette Franzetti HERE
Read about Emil and Susette at the Rhododendron Inn HERE

Fires, Fear, and Fighting Back: The Week the Forest Burned Near Mt. Hood

The Forest Fires of October 13-17, 1952

A Dry Season Sparks Trouble

Late in the season, around midnight on October 13, 1952, trouble began in the dry forests surrounding Mt. Hood. Flames appeared south of the Mt. Hood Highway, just east of Rhododendron, near Yocum Falls. As the fire moved down through Laurel Canyon, it stretched toward Flag Mountain. Initially, officials suspected a tree had fallen on a power line, sparking the blaze. However, the Sandy Electric Company suggested that men violating the hunting ban may have started the fire instead of the 33,000-volt power line.

Mt Hood National Forest Fires of October 1952

Fires Spread Across the Region

Meanwhile, a second fire erupted when windblown embers ignited dry vegetation near Still Creek, along the north slope of Zigzag Canyon. As a result, flames threatened summer homes and caused landslides, sending large rocks tumbling toward the Zigzag River. Consequently, firefighters faced an increasingly dangerous situation.

By Tuesday, October 14, another fire had ignited. This time, flames burned up Henry Creek toward Devils Canyon near Rhododendron. Since dry east winds were blowing with typical intensity, they fanned the flames. Therefore, firefighters struggled to contain the rapidly spreading fires.

Road Closures and Evacuations

Due to the growing danger, officials closed the Mt. Hood Highway. Roadblocks went up in Sandy and Bend, allowing only emergency vehicles and buses to pass. As a precaution, traffic had to be rerouted through the Columbia River Gorge or the North Santiam Highway. Firefighters hosed down wooden bridges along the highway while residents sprayed their roofs with water, trying to keep embers at bay. Understandably, people in Rhododendron prepared to evacuate if necessary. The county’s civil defense agency remained on high alert, ready to assist should homes become threatened.

Arson Suspected in Brightwood

By Wednesday, October 15, conditions worsened. A third fire ignited near Brightwood around noon. Flames burned through thick ferns and second-growth timber. Unfortunately, local residents reported seeing two teenage boys speeding away in a blue coupe just before the fire started. Consequently, police issued an alert, but the suspects were never found.

A Threat to Bull Run Watershed

By Thursday, October 16, tensions ran high. The Brightwood fire moved toward the Bull Run watershed, the primary water source for Portland. Since winds carried the flames up Boulder Creek, they brought them dangerously close to Bull Run. Meanwhile, in Rhododendron, a 120-man crew worked tirelessly to build a fire line around the Henry Creek blaze. More than 400 firefighters battled flames across the region. At the same time, at Zigzag Ranger Station, local women volunteered to prepare sandwiches, helping to sustain the exhausted fire crews.

Firefighters Gain Control

Finally, on Friday, October 17, firefighters gained the upper hand. Crews, totaling 700 men, worked around the clock to contain the fires. By this point, the Brightwood blaze alone had consumed between 300 and 400 acres. In total, an estimated 1,200 acres burned before firefighters managed to control the destruction. Despite the progress, northeast winds and low humidity kept everyone on edge, hoping for much-needed rain.

A Community United

In the aftermath, the fires left a lasting impact. However, they also demonstrated the strength of the community. Firefighters risked everything to contain the flames, while residents took action—hosing down homes, preparing food, and offering support. Although the forest would recover, the stories of that harrowing week of the Forest Fires of 1952 would endure for generations.

Preserving the History

These photos are scanned from negatives in my personal collection, capturing the unforgettable events of that historic fire.

Rhododendron Oregon Centennial and History

100 Years of Rhododendron Oregon and Mount Hood Tourism

I produced a video to commemorate the 100th anniversary of the little Mount Hood village of Rhododendron Oregon. It’s a collection that consists of photos that I’ve collected through the years and have added to my collection. There are a couple that are in the video that are copies of photos from the Welch Family as well as the family of Dr Ivan Wooley.

Rhododendron, Oregon | Things to do, hotels, & attractions

Located along the Mt. Hood Scenic Byway on a 19th-century pioneer wagon route, Rhododendron nestles into the western flank of the craggy peak. The terrain.

The Rhododendron Inn

The Rhododendron Inn: A Lost Landmark of Mount Hood

In the early days of travel on the south side of Mount Hood, weary travelers relied on roadhouses and inns for a bed and a meal as they made their way up the old road to the mountain. The roads were rough, and automobiles were slow. Unlike today’s quick hour-long drive from Portland to Mount Hood, early motorists often spent the better part of a day reaching their destination.

As a result, numerous roadhouses, hotels, and restaurants sprang up along the route to serve visitors. In the town of Rhododendron, one of the most well-known stops was the Rhododendron Inn—a mountain retreat that became an essential piece of the area’s history.

The Founding of the Rhododendron Inn

The Rhododendron Inn was built in 1905 by Henry S. Rowe, who served as Portland’s mayor from 1900 to 1902. He chose 160 acres of land he owned in Rhododendron, believing the location to be perfect for a wilderness retreat. To bring his vision to life, he enlisted Lee Holden, Portland’s fire chief during Rowe’s administration. Holden not only designed the inn but also oversaw its construction.

By 1910, Holden took over ownership of the hotel. That same year, the Rowe post office was established at the inn. However, in 1920, the name was changed to Rhododendron, as required by the U.S. Post Office Department.

Emil and Suzette Franzetti: The Inn’s Golden Years

In 1912, Emil and Susette Franzetti, experienced European hoteliers, purchased the Rhododendron Inn from Holden. Born in Lugano, Switzerland, Emil Franzetti was not only an innkeeper but also a renowned chef whose career took him across Europe, where he trained in some of the finest hotels. His skills became so exceptional that he even cooked for the King of Italy.

Before coming to Mount Hood, Emil had worked as a head chef in top U.S. establishments, including The Quelle in Portland, famous for its crawfish dishes. However, he and Suzette saw an opportunity to transform the Rhododendron Inn into a first-class mountain resort, offering guests an unforgettable experience in the wilderness.

A Premier Mountain Retreat

Under the Franzettis’ leadership, the Rhododendron Inn flourished, attracting visitors seeking both relaxation and adventure. They expanded and modernized the property, introducing a range of new amenities:

A 60’x100’ dance hall that hosted lively evening entertainment.
A 50’x100’ spring-fed concrete swimming pool, providing summer recreation.
Tennis and croquet courts, catering to sports enthusiasts.
Bridle paths and hiking trails, offering direct access to the surrounding forests.
An annex across the road, plus several cottages and tent houses, giving guests more lodging options.

Emil’s culinary expertise also became a major draw. He personally caught fresh trout for guests, ensuring that each meal was high-quality and memorable. His dedication to hospitality helped solidify the Rhododendron Inn as one of Oregon’s most celebrated retreats.

Tragedy Strikes: The Death of Emil Franzetti

Despite their success, tragedy struck the Franzetti family. On November 17, 1916, Emil Franzetti was driving near the Zigzag Ranger Station when his car skidded off the road and overturned in soft sand. He was trapped beneath the vehicle for hours before a passing farmer discovered him.

Although rescuers rushed him to St. Vincent’s Hospital, Emil never regained consciousness. At just 35 years old, his life was tragically cut short. His funeral was held at St. Mary’s Cathedral in Portland, where members of the Mazamas Winter Skiing Club honored him.

Susette, however, refused to let Emil’s death end their dream.

Susette Franzetti’s Determination

For seven years after Emil’s passing, Susette Franzetti continued running the Rhododendron Inn on her own. Fluent in seven languages, she managed the business with skill and resilience, maintaining the inn’s reputation as a premier mountain retreat.

However, in 1924, she made the decision to move on. She sold the inn and 20 acres to William and Julia Cash. The remaining land was subdivided into lots, many of which became home to Henry Steiner-built log cabins, which still stand today.

The Final Years of the Rhododendron Inn

Following Susette’s departure, the Rhododendron Inn changed hands multiple times. While the inn continued to operate, each transition marked a new era for the property.

In 1932, a fire destroyed the annex building.
In 1943, new owner Thomas Rex renamed it the Rex Inn.
In 1949, during a harsh winter cold snap, the inn caught fire and burned to the ground. Reports suggest that a blowtorch used to thaw frozen pipes may have accidentally ignited the blaze.

The Lost Landmark: What Remains Today?

The Rhododendron Inn once stood in a location just south of today’s Highway 26, near the pedestrian suspension bridge over the Zigzag River on the west side of town.

Today, all traces of the inn are lost. No structures remain, and nature has reclaimed the land where guests once danced, dined, and explored the wilderness. While the inn itself is gone, its legacy lives on in the history of Mount Hood tourism and the stories of those who passed through its doors.

Remembering the Rhododendron Inn

The Rhododendron Inn was more than just a hotel—it was a symbol of Mount Hood’s early tourism industry. Thanks to the vision of Henry S. Rowe, the craftsmanship of Lee Holden, and the dedication of Emil and Susette Franzetti, it became a beloved destination for travelers seeking both adventure and luxury in the mountains.

Although time has erased the Rhododendron Inn, its story remains an important chapter in Oregon’s history.

Discover More Mount Hood History

If you love learning about Oregon’s past, check out more stories at MountHoodHistory.com.

Do you have memories or stories about the Rhododendron Inn? Share them in the comments below!

Villages of Mt Hood Post Offices

The Villages of Mt Hood Post Offices

What gives a town, or in this case a village, its identity? In most cases it’s the establishment of a post office. Many feel that the establishment of a post office is truly that which makes a settlement a town or a village. The case is no different here on The Mountain, as each of our villages have been identified in that very same way. That identity still exists in places that no longer have a post office, such as Zigzag, Wemme and Faubion.

One might think that Welches, being the center of attention in our area, would have been the first post office to be established here, but it was actually the roots of the present day Brightwood post office that makes that claim. Samuel Welch, a local pioneer and Welches namesake’s first venture in the area was a hotel and general store in what was then called Salmon, Oregon, with a post office being established in 1891. His hotel was located near the present west end of Brightwood Loop near the Salmon River, and it wasn’t until 1910 that the name Brightwood was adopted. At that point in time it was located inside of McIntyre’s General Store near its present location. The Brightwood Post Office was discontinued in 1914 but reestablished in 1925.

The next in line as one travels east was Wemme. Named for E. Henry Wemme, the benefactor of the old Barlow Road, its post office was established in 1916. Wemme was discontinued upon the establishment of the new Welches post office in 1977.

The Welches post office was established at the Welch’s Ranch in June of 1905 with Linny Kern as the postmaster. Billy Welch succeeded Kern as postmaster in 1910 and served until 1940 when his wife Jennie took over. Jennie, for years the local matriarch, served until 1960 when the Welches post office was closed. The Welches post office was re-established in 1977. The original plan, at that time, was to move the Wemme post office into a new building on Welches Road, thus threatening to re-name Welches to Wemme. Because of the local outcry the postal service changed their plans and named the new post office Welches, thus insuring the perpetuation of its true identity.

In 1909, a post office was established in the little town of Rowe. Named for Henry S. Rowe, an ex-mayor of Portland who built the old Rhododendron Inn, the post office was located in Dad Miller’s store. The Rowe post office name was changed to Zigzag in 1917.

The Zigzag post office existed as its own entity until 1964 when it became a rural delivery station for the Rhododendron post office. Although the mail was sorted at Rhododendron, the mail was postmarked “Zigzag Rur St”. The Zigzag post office closed for good in 1974.

The Rhododendron post office was established in 1920 and is still operating today.

The Faubion post office, which was located in the old Cedarwood Store on what is now Faubion Loop operated from 1924 to 1932 and was operated by William Faubion, Jennie Welch’s father.

Please take some time to send a postcard to friends or relatives. Our postmasters on The Mountain are all friendly down to earth folks that would love to have you drop in. They will also remind you that they need your business to continue their existence.