The Wistaria Farm Inn, located near Cherryville, Oregon, east of Sandy, was one of many roadhouses along the old Mount Hood Loop Highway (now Highway 26). During the early days of automobile travel, these roadhouses provided food and lodging for travelers exploring the scenic route around Mount Hood.
Back then, a trip around the mountain in a Model T was an adventure. Travelers could spend a week camping or, for those who preferred comfort, staying in one of the many roadhouses along the way.
The Role of Roadhouses
Roadhouses typically offered hot meals, with signs advertising specialties like “Chicken Fried in Butter,” as seen at the Wistaria Farm Inn. Some establishments also provided lodging. To meet demand, places like Billy Welch’s Ranch and the Rhododendron Inn erected wall tents for overnight guests.
The Wistaria Farm Inn, however, focused solely on food. Unlike most inns, it featured an unusual design—an octagonal log structure. The kitchen sat in an attached section at the back, while a large open dining room occupied the main building.
The Story of Earl C. Frost
Earl C. Frost, originally a photographer in Spokane, moved to Seaside, Oregon, in 1912. There, he and his father opened a photography business. In 1917, he enlisted in the 3rd Oregon Infantry as a cook. During his service, he worked as a mess sergeant overseas until his discharge in 1919. After returning to Spokane, he eventually moved his family to Portland and entered the poultry and hatchery business.
In 1926, Frost relocated to an 86-acre farm along the Mount Hood Scenic Highway, about 30 miles east of Portland. Three years later, he built a unique log inn, naming it the “Wistaria Farm Inn.” His restaurant quickly gained a statewide reputation for its signature dish, “Chicken Fried in Butter.”
The Decline of Roadhouses
Over time, improvements to the highway led to increased travel speeds. As a result, drivers could complete the loop around Mount Hood in a single day. This shift made roadhouses less necessary, leading to their decline. The Frost family closed the Wistaria Farm Inn in the fall of 1933 and moved to Los Angeles.
Many former roadhouses were later converted into private homes, including the Wistaria Farm Inn. Though no longer a restaurant, the building still stands today as a residence.
Preserving History
Thanks to the generosity of the current owners, I had the opportunity to tour the old lodge. The once-spacious dining area has been divided into separate rooms, but the building still retains much of its original character.
The Wistaria Farm Inn remains a unique piece of Mount Hood’s history, a reminder of the golden age of roadside travel.
Mt. Hood’s perpetually snowy peak — crowned by eleven glaciers, one for every
thousand feet it rises above sea level — can be seen from miles and miles awa.
Reliance Mt Hood Stages – First Autos to Mount Hood
Reliance Mt Hood Stages – In the early days of the road to Mount Hood, after the immigrant era, the road allowed the burgeoning new city of Portland to access the mountain for recreation. Mountain climbing and hiking the trails in the foothills in those days was the primary activity in the area. Skiing had yet to become an activity on the mountain.
Reliance Mt Hood Stages advertising
Automobiles were starting to become a practical means of transportation, but was still primitive. Most people didn’t own a car which gave stage companies an opportunity to carry fun seekers to and from the lodges and roadhouses on Mount Hood. This also gave inn keepers an opportunity to host these people because a trip to Mount Hood wasn’t a simple day trip. Many times a trip to The Mountain was a week minimum investment in time.
Lodges such as Arrah Wanna, Welches Ranch, Tawney’s Mountain Home, La Casa Monte, The Rhododendron Tavern and the Government Camp Hotel all sprang up due to a need to recreational lodging.
The flyer below gives a great representation of the mileage, the lodging available and cost of a trip to the mountain.
Those days were primitive and simple and difficult compared to this day and age, but the life that was lived seems much more fun and adventure filled than the way we live today.
Mt Hood By Motor Stage Mt. Hood – South Side Reliance Mt Hood Stages Mountain Division “The Mt. Hood Line” 10th Season of Reliable Service
Owned and Operated by Irvington Garage and Auto Co. Inc. J. L. S. Snead, Pres,-Mgr. Phones: East 0135 East 3410 Tickets, Reservations and Waiting Room at Stage Depot Park and Yamhill Streets Phone Main 8611
Mt Hood Area Sightseeing Carriage – Early Oregon Tourism
Six Horse Mt Hood Area Sightseeing Carriage – SIX-HORSE TEAM AND SIGHT-SEEING CARRIAGE IN MOUNT HOOD AREA IN 1893 –
Before the days of automobiles sight-seers were taken over roads at the base of Mount Hood in equipages such as this. The late E. S. Olinger, known as one of Oregon’s most noted drivers is holding the reins.
This six-horse team pulling its crowded carriage of a summer-Sunday sightseers was photographed in 1893 in the Mt. Hood area. E.S. Olinger, one of top drivers, handled the reins.
The Oregon Trail is a 2,170-mile (3,490 km) historic East–West, large-wheeled
wagon route … on the California Trail (from 1843), Mormon Trail (from 1847), and
Bozeman Trail (from 1863), before turning off to their separate destinations.
Views of Portland Oregon and the Columbia River Gorge – Antique Postcard Set
20 Assorted Views of Portland Oregon.
Here’s a great assortment of views of Portland Oregon and the Columbia River Gorge circa 1950. They’re printed using an offset printing process on canvas textured paper. Printed by the Angelus Commercial Studio in Portland, Oregon. The cards are the same as the postcards that the company printed but are half the size.
The set, labeled 20 Views of Portland Oregon and the Columbia River Gorge, takes one on a tour from Portland Oregon east through the Columbia River Gorge on the Historic Columbia River Highway to the Hood River Valley and then south on what is now Highway 35 to the south side of Mount Hood and the iconic historic Timberline Lodge.
This very same tour can be taken today via modern cars and improved highways in a day; A very full and satisfying day. The only things that have changed since the era that these cards were made are that the Columbia River Highway, Historic Highway 30 has been replaced with the more modern Highway 84 through the gorge. Also the old Mitchell Point Tunnel was demolished in 1966 during construction of Hwy 84, but there are efforts through the restoration of the old highway to consider restoring the tunnel by boring a new tunnel through Mitchell Point.
All of these Views of Portland Oregon and the Columbia River Gorge are available for your enjoyment today, but these old photos bring back a more bucolic era in the Portland and the Mount Hood countryside. One where tourism was more slow and laid back. One where the trip was about the ride and not the destination. One that allowed us to stop along the way and send a postcard or two.
The Rhododendron Inn: A Lost Landmark of Mount Hood
In the early days of travel on the south side of Mount Hood, weary travelers relied on roadhouses and inns for a bed and a meal as they made their way up the old road to the mountain. The roads were rough, and automobiles were slow. Unlike today’s quick hour-long drive from Portland to Mount Hood, early motorists often spent the better part of a day reaching their destination.
As a result, numerous roadhouses, hotels, and restaurants sprang up along the route to serve visitors. In the town of Rhododendron, one of the most well-known stops was the Rhododendron Inn—a mountain retreat that became an essential piece of the area’s history.
The Founding of the Rhododendron Inn
The Rhododendron Inn was built in 1905 by Henry S. Rowe, who served as Portland’s mayor from 1900 to 1902. He chose 160 acres of land he owned in Rhododendron, believing the location to be perfect for a wilderness retreat. To bring his vision to life, he enlisted Lee Holden, Portland’s fire chief during Rowe’s administration. Holden not only designed the inn but also oversaw its construction.
By 1910, Holden took over ownership of the hotel. That same year, the Rowe post office was established at the inn. However, in 1920, the name was changed to Rhododendron, as required by the U.S. Post Office Department.
Emil and Suzette Franzetti: The Inn’s Golden Years
In 1912, Emil and Susette Franzetti, experienced European hoteliers, purchased the Rhododendron Inn from Holden. Born in Lugano, Switzerland, Emil Franzetti was not only an innkeeper but also a renowned chef whose career took him across Europe, where he trained in some of the finest hotels. His skills became so exceptional that he even cooked for the King of Italy.
Before coming to Mount Hood, Emil had worked as a head chef in top U.S. establishments, including The Quelle in Portland, famous for its crawfish dishes. However, he and Suzette saw an opportunity to transform the Rhododendron Inn into a first-class mountain resort, offering guests an unforgettable experience in the wilderness.
A Premier Mountain Retreat
Under the Franzettis’ leadership, the Rhododendron Inn flourished, attracting visitors seeking both relaxation and adventure. They expanded and modernized the property, introducing a range of new amenities:
A 60’x100’ dance hall that hosted lively evening entertainment.
A 50’x100’ spring-fed concrete swimming pool, providing summer recreation.
Tennis and croquet courts, catering to sports enthusiasts.
Bridle paths and hiking trails, offering direct access to the surrounding forests.
An annex across the road, plus several cottages and tent houses, giving guests more lodging options.
Emil’s culinary expertise also became a major draw. He personally caught fresh trout for guests, ensuring that each meal was high-quality and memorable. His dedication to hospitality helped solidify the Rhododendron Inn as one of Oregon’s most celebrated retreats.
Tragedy Strikes: The Death of Emil Franzetti
Despite their success, tragedy struck the Franzetti family. On November 17, 1916, Emil Franzetti was driving near the Zigzag Ranger Station when his car skidded off the road and overturned in soft sand. He was trapped beneath the vehicle for hours before a passing farmer discovered him.
Although rescuers rushed him to St. Vincent’s Hospital, Emil never regained consciousness. At just 35 years old, his life was tragically cut short. His funeral was held at St. Mary’s Cathedral in Portland, where members of the Mazamas Winter Skiing Club honored him.
Susette, however, refused to let Emil’s death end their dream.
Susette Franzetti’s Determination
For seven years after Emil’s passing, Susette Franzetti continued running the Rhododendron Inn on her own. Fluent in seven languages, she managed the business with skill and resilience, maintaining the inn’s reputation as a premier mountain retreat.
However, in 1924, she made the decision to move on. She sold the inn and 20 acres to William and Julia Cash. The remaining land was subdivided into lots, many of which became home to Henry Steiner-built log cabins, which still stand today.
The Final Years of the Rhododendron Inn
Following Susette’s departure, the Rhododendron Inn changed hands multiple times. While the inn continued to operate, each transition marked a new era for the property.
In 1932, a fire destroyed the annex building.
In 1943, new owner Thomas Rex renamed it the Rex Inn.
In 1949, during a harsh winter cold snap, the inn caught fire and burned to the ground. Reports suggest that a blowtorch used to thaw frozen pipes may have accidentally ignited the blaze.
The Lost Landmark: What Remains Today?
The Rhododendron Inn once stood in a location just south of today’s Highway 26, near the pedestrian suspension bridge over the Zigzag River on the west side of town.
Today, all traces of the inn are lost. No structures remain, and nature has reclaimed the land where guests once danced, dined, and explored the wilderness. While the inn itself is gone, its legacy lives on in the history of Mount Hood tourism and the stories of those who passed through its doors.
Remembering the Rhododendron Inn
The Rhododendron Inn was more than just a hotel—it was a symbol of Mount Hood’s early tourism industry. Thanks to the vision of Henry S. Rowe, the craftsmanship of Lee Holden, and the dedication of Emil and Susette Franzetti, it became a beloved destination for travelers seeking both adventure and luxury in the mountains.
Although time has erased the Rhododendron Inn, its story remains an important chapter in Oregon’s history.
Discover More Mount Hood History
If you love learning about Oregon’s past, check out more stories at MountHoodHistory.com.
Do you have memories or stories about the Rhododendron Inn? Share them in the comments below!
In the day and age of quick trips to the store for a gallon of milk as well as refrigeration to preserve the milk we sometimes forget that our ancestors didn’t have those conveniences.
Billy Welch was a resort proprietor. He ran the Welch’s Ranch in a way as to include most supplies that the visitors, hotel guests, cabin dwellers as well as campers might need during their stay. He had a dance hall, restaurant, post office, was a notary public and operated a store, much like convenience stores of today, that had everything from candy for the kids to food for meals as well as other items of necessity.
In its early stages Billy’s store had no refrigeration. In lieu of coolers or or ice chests he had a cold shed down at the Salmon River where he had diverted the cold water from the river through the shed. It kept the shed chilled and things such as jars of milk could be preserved by sitting in the cold water bath.
To purchase your milk you would buy aluminum tokens at the store and then, as you needed milk, you would go to the cold shed and drop your token in the can and take your jar of cold milk. Billy had two denominations. One pint and one quart. On one side it read WELCH’S RANCH. On the other it read GOOD FOR 1 PINT or GOOD FOR 1 QUART.
Today these Welch’s Ranch Tokens are quite scarce.
At one time there was the American – Swiss Model Garden Brightwood, Oregon.
This is only one of many small businesses and tourist themed stopping spots along the highway to Mount Hood in the 1940-1960’s. This is an old flyer advertising the American – Swiss Model Garden at Brightwood, Oregon.
If anyone reading this can positively identify the location of this place I will revise this article and add that information. Thank you.
“Open from Dawn to Dusk. Open early April until the end of October. Bring you camera along.
Nowhere is there anything like it and this is certainly true for the American – Swiss Model Garden. It is a lovely combination of a lovely rock and flower garden, featuring small water-pools, rustic looking bridges, miniature waterfalls, as well as miniature Alpine houses and castles. Through the greater part of the garden a miniature railroad is running, fascinating young and old. Three trains (freight, passenger, and express), all Swiss styled, alternate in running through the garden. A picturesque alpine village, miniature size, containing the railroad station, church, castle and a number of Swiss Alpine houses, amazes all visitors.
Flower lovers also will be thrilled by the variety of the many flower beds, just to mention the American and Swiss flags done in flowers. Beautiful hanging baskets add much to the beauty and atmosphere of this garden. Edelweiss and Alpenrosen are among the outstanding rock plants. Of special interest is the rose garden section, containing rose bushes, climbing roses, tree roses, and miniature roses.
The garden is placed in a natural setting and its atmosphere is very informal and relaxing. As you admire and enjoy it, music, mostly Swiss Alpine (accordian (sic) and yodeling), will accompany you.
A truly beautiful garden… a place worthwhile to visit.”
It’s certainly a shame that we no longer have such a simple culture to support such businesses as the American – Swiss Model Garden Brightwood, Oregon.
Aug 18, 2015 … Parts of the long-abandoned Mt. Hood Loop Highway near Government Camp in
Oregon should be preserved for both recreational and historic …
The Rise, Fall, and Revival of the Ivy Bear at Alder Creek: A Highway 26 Landmark
For decades, travelers along U.S. Highway 26 in Oregon have been greeted by a unique roadside landmark: the towering Ivy Bear at Alder Creek. Covered in thick vines and steeped in local lore, this massive figure has become a beloved symbol of the Mount Hood area. Built as a tribute to a pet bear, it eventually collapsed, but thanks to a dedicated community, it rose again.
The Man Behind the Ivy Bear at Alder Creek
The story of the Ivy Bear begins with Gerald Wear, a deaf craftsman, dog trainer, and builder who lived in Alder Creek. Wear was widely known for his ingenuity and deep love for animals. Alongside training German Shepherds, he also cared for a bear that lived in a roadside cage. As travelers passed along the two-lane highway, many stopped to watch the bear, which quickly became an unofficial mascot.
Eventually, the bear passed away. According to local accounts, it died after consuming too many candy bars, soda pop, and bottle caps handed out by curious onlookers. Heartbroken, Wear felt compelled to honor the animal. He decided to create a much larger tribute: a towering ivy-covered bear that would stand beside the road for all to see.
Building the Largest Ivy Structure in the World
In 1947, Wear began construction on what would become the Ivy Bear at Alder Creek. He built a wooden frame, wrapped it in chicken wire, and carefully planted ivy around the structure. Over the course of more than a year, the vines filled in, eventually covering the entire bear.
At the time, the figure was believed to be the largest ivy-covered structure in the world. Motorists quickly became accustomed to the sight of the massive bear keeping watch near the highway. To make the figure even more lifelike, Wear added a rear door and scaffolding inside that led up to the bear’s head. At night, he would climb inside and light its eyes with candles. Later, he upgraded them with old Volkswagen taillights.
A Growing Landmark Along Highway 26
Over time, the Ivy Bear at Alder Creek became even more popular. In fact, it eventually became better known than the businesses located on the property. Mount Hood skiers adopted a tradition of saluting the bear for good luck, and children often lifted their feet as they passed by.
Meanwhile, Wear continued working on creative projects in Alder Creek. In addition to the bear, he built homes and decorative water wheels. Although Wear passed away in 1972, his most famous creation remained standing—a lasting testament to his creativity and love for the area.
The Fall of the Ivy Bear in June 1984
After nearly 40 years of standing tall, the Ivy Bear collapsed on June 18, 1984. A gentle breeze that evening was all it took to bring down the aging wooden structure. The bear toppled forward and landed on its tin snout.
Upon closer inspection, the cause became clear: the wooden beams at the base had rotted through. Without a strong foundation, the structure simply gave way. Although exterior damage was minimal, the bear could no longer stand upright.
The loss resonated with the community. Travelers slowed down, searching for the familiar landmark. Even the Portland Chamber of Commerce reached out to the property’s owners, eager to help restore the iconic roadside figure.
A Community Comes Together
Recognizing the Ivy Bear’s cultural value, local residents and organizations launched a campaign to bring it back. In 1987, Ron Rhoades, owner of the Ivy Bear Restaurant, partnered with Michael P. Jones of the Cascade Geographic Society and the Friends of the Ivy Bear to start a fundraiser.
By 1990, their efforts paid off. The community raised enough money to rebuild the Ivy Bear—this time using a steel frame designed to withstand time and weather. Thanks to their perseverance, the Ivy Bear stood once again.
The Ivy Bear Returns to Alder Creek
The bear’s revival brought renewed energy to the Mount Hood area. Locals and travelers alike celebrated the return of the iconic figure. Once more, the Ivy Bear stood proudly along Highway 26, welcoming visitors and honoring its unique history.
Today, the Ivy Bear remains a bit overgrown but continues to charm passersby. It stands not only as a tribute to Gerald Wear’s craftsmanship and compassion but also as a symbol of community pride. Next time you drive through Alder Creek, don’t forget to salute the bear—just like generations before you.
