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Susette Franzetti Rhododendron Oregon – Pioneer Innkeeper

Susette Franzetti Rhododendron Oregon – Pioneer of Hospitality

From the Swiss Alps to Oregon’s Mount Hood

Before Rhododendron, Oregon, became a known mountain getaway, Susette Franzetti helped build its identity. A Swiss hotelier with European training, she transformed the area with hospitality, real estate, and resilience. Ultimately, the story of Susette Franzetti Rhododendron Oregon is one of independence and quiet determination.

A Lifelong Passion for Hospitality

Susette Franzetti was born in 1879 near Lake Constance, Switzerland. After graduating high school, she studied French in Geneva and began training in hotels across Lugano, London, the Italian Riviera, and Corsica. She spoke seven languages and worked in the front office, purchasing, and guest services.

“You can’t be a successful resort keeper unless you really have in your heart the spirit of hospitality,” she once said.

Starting a New Life in America

In 1905, Susette immigrated to the United States. She married Emil Franzetti, a renowned European chef, and together they lived in New York, Baltimore, and Washington, D.C. By 1909, they had settled in Portland, Oregon, where Emil became the head chef at The Quelle.

They were a powerhouse pair—Emil in the kitchen, Susette handling the business side.

Managing the Rhododendron Inn Alone

In 1911, the Franzettis purchased the Rhododendron Inn, originally developed by Portland’s former mayor, Henry S. Rowe. The 160-acre property quickly became a favorite stop for travelers and skiers.

Tragedy struck in 1916 when Emil died in an automobile accident. Even so, Susette carried on. She ran the inn alone for seven years, continuing to serve guests and manage operations.

The Woman Who Helped Build Rhododendron

In 1923, Susette sold the Rhododendron Inn, but she didn’t slow down. She subdivided her land, built and sold 36 cottages, and helped shape what would become the town of Rhododendron. As a result, her sharp business sense and reputation for fairness left a lasting mark on the area.

In 1933, she said:

“I had 150 acres here, which I subdivided and sold in tracts and lots. I have built and sold 36 cottages here. Two-thirds of my property is already sold.”

Suitcases and Zeppelins: A Life of Travel

Despite living in the forest, Susette never stopped exploring. In 1925, she traveled to Europe via the Panama Canal. Four years later, she began a 16-month world tour, which included a Graf Zeppelin flight over England. Then in 1937, she boarded a ship in Portland bound for Naples to reunite with her brother from Switzerland.

Her love for travel and learning never faded.

Final Years and an Unseen Legacy

Susette spent her final years at Willamette Manor Convalescent Center, where she lived from 1957 until her death in 1972 at the age of 93. Her ashes were returned to her hometown of Romanshorn, Switzerland.

Although she left no surviving family, her influence still echoes through the cabins and lots she developed. To this day, her story is inseparable from the history of Rhododendron, Oregon.

Susette Franzetti’s Enduring Spirit

Few people did more to shape the look and spirit of early Rhododendron than Susette Franzetti. With her world-class hospitality background and independent spirit, she built a life rooted in generosity, vision, and perseverance.

The next time you walk the trails or pass through Rhododendron, picture a woman who once ran the inn, subdivided the land, and brought global perspective to a quiet corner of Oregon’s mountains.

The Legacy of Emil and Susette Franzetti and the Rhododendron Inn

Inn Keepers Emil and Susette Franzetti

A Historic Inn Lost to Time

Tucked beneath the towering firs of Mount Hood’s forests, the Rhododendron Inn once stood as one of Oregon’s most celebrated mountain retreats. Over time, it became a well-known stop for weary travelers, outdoor enthusiasts, and adventure seekers. Although the inn is now gone, its legacy remains woven into the region’s history.

Among the individuals who shaped its story, Emil and Susette Franzetti stand out. Their journey was filled with ambition, hospitality, and resilience. They turned the Rhododendron Inn into a thriving mountain getaway. However, tragedy eventually struck, leaving behind a story of perseverance that helped define early tourism in Oregon’s Mount Hood region.

The Rhododendron Inn - Emil and Suzette Franzetti — The front of the old Rhododendron Inn

A Hotel in the Wilderness

The Rhododendron Inn was not originally the Franzettis’ creation. In 1905, Henry S. Rowe, a former Portland mayor, established the inn on 160 acres near the Zigzag River. His vision was to create a peaceful retreat for city dwellers in search of fresh air and mountain solitude.

To make this dream a reality, Rowe enlisted the help of Lee Holden, Portland’s fire chief at the time. With his assistance, the rustic yet elegant lodge took shape. As road conditions improved, more visitors arrived, and the inn’s popularity soared. Eventually, it became a well-known stop for those traveling toward Mount Hood.

By 1912 its ownership changed. Recognizing the inn’s potential, two seasoned hoteliers, Emil and Susette Franzetti, stepped in to elevate its status.

Emil Franzetti: A Chef for Kings

Born in Lugano, Switzerland, Emil Franzetti was not just an innkeeper—he was a renowned chef. His career took him across Europe, where he trained in some of the finest hotels. Over time, his skills became so refined that he even cooked for the King of Italy.

In 1905, Emil immigrated to the United States, determined to advance his career. After working in New York, Baltimore, and Washington, D.C., he settled in Portland. There, he became the head chef at The Quelle, a famous restaurant celebrated for its crawfish dishes.

Despite his success, he longed for something different. For this reason, he and Suzette purchased the Rhododendron Inn in 1912. Their expertise and hospitality transformed the lodge into a premier mountain retreat.

A Premier Mountain Retreat

Under the Franzettis’ leadership, the Rhododendron Inn flourished. They expanded and enhanced the property, turning it into a highly sought-after destination.

Upgrades and Attractions:

A dance hall that hosted lively gatherings.
A spring-fed swimming pool for summer relaxation.
Tennis and croquet courts for sports enthusiasts.
Bridle paths and hiking trails, providing access to the surrounding forests.
Additional cottages and tent houses to accommodate more guests.

Emil’s warm hospitality made the inn unforgettable. Often, he personally caught fresh trout for guests, ensuring every meal was authentic and memorable. He was also an artist. The inn was decorated with his paintings. Furthermore, his world-class cuisine and welcoming personality helped solidify the Rhododendron Inn as one of Oregon’s most popular retreats.

Tragedy Strikes

While the inn thrived, misfortune struck the Franzetti family. On November 17, 1916, while traveling near Zigzag, Oregon, Emil’s car skidded off the road and overturned. A passing farmer eventually found him, trapped beneath the wreckage.

Rescuers rushed him to St. Vincent’s Hospital. Tragically, he never regained consciousness. At just 35 years old, Emil Franzetti passed away, leaving behind a thriving inn and a grieving wife.

His funeral took place at St. Mary’s Cathedral in Portland. To honor his memory, members of the Mazamas Mountain Climbing Club, of which he was a member, attended the ceremony. His loss devastated the Mount Hood community. Despite this, the Rhododendron Inn remained a beacon for travelers.

Susette’s Determination

Although Emil was gone, Susette Franzetti refused to let the Rhododendron Inn decline. Fluent in seven languages, she managed the business alone for seven more years.

Under her strong leadership, the inn continued attracting visitors. However, by 1923, she decided it was time to move on. She sold the Rhododendron Inn and subdivided much of the surrounding land.

Because of this, many properties in the area became home to Henry Steiner-built log cabins. These structures further enriched the architectural history of the region.

Franzetti Cabins, Rhododendron Oregon. — Franzetti Cabins

The Final Years of the Rhododendron Inn

Following Susette’s departure, the inn passed through multiple owners. Each transition marked a new chapter, but the original spirit of the place remained.

In 1932, a fire destroyed the annex building.
In 1943, new owner Thomas Rex renamed it the Rex Inn.
In 1949, a blowtorch accident caused a fire, reducing the inn to ashes.

Today, the site where the Rhododendron Inn once stood is barely recognizable. It lies just south of the modern highway, near the suspension bridge over the Zigzag River. While no buildings remain, the memories endure.

The Rhododendron Tavern - Emil and Suzette Franzetti — The Rhododendron Tavern

The Lasting Legacy of the Franzettis

The story of Emil and Susette Franzetti is not just about a lost inn. Instead, it stands as a testament to resilience, passion, and the pioneering spirit that shaped Oregon’s early tourism industry.

Though the Rhododendron Inn is gone, its impact remains. The Franzettis’ dedication helped develop the Mount Hood Highway, strengthening Rhododendron’s identity as a premier travel destination.

Next time you pass through Rhododendron, Oregon, take a moment to reflect. Picture the grand inn that once stood among the trees—its dance halls filled with music, fireplaces crackling with warmth, and Emil himself preparing fresh mountain trout for a guest.

Although time has erased the Rhododendron Inn, the spirit of Emil and Suzette Franzetti still lingers in the heart of Mount Hood’s history.

Do You Love Mount Hood History?

If you enjoyed this story, explore more forgotten tales of Oregon’s past on MountHoodHistory.com.

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Reliance Mt Hood Stages

Reliance Mt Hood Stages – First Autos to Mount Hood

Reliance Mt Hood Stages – In the early days of the road to Mount Hood, after the immigrant era, the road allowed the burgeoning new city of Portland to access the mountain for recreation. Mountain climbing and hiking the trails in the foothills in those days was the primary activity in the area. Skiing had yet to become an activity on the mountain.

Automobiles were starting to become a practical means of transportation, but was still primitive. Most people didn’t own a car which gave stage companies an opportunity to carry fun seekers to and from the lodges and roadhouses on Mount Hood. This also gave inn keepers an opportunity to host these people because a trip to Mount Hood wasn’t a simple day trip. Many times a trip to The Mountain was a week minimum investment in time.

Lodges such as Arrah Wanna, Welches Ranch, Tawney’s Mountain Home, La Casa Monte, The Rhododendron Tavern and the Government Camp Hotel all sprang up due to a need to recreational lodging.

The flyer below gives a great representation of the mileage, the lodging available and cost of a trip to the mountain.

Those days were primitive and simple and difficult compared to this day and age, but the life that was lived seems much more fun and adventure filled than the way we live today.

Mt Hood By Motor Stage
Mt. Hood – South Side
Reliance Mt Hood Stages
Mountain Division
“The Mt. Hood Line”
10th Season of Reliable Service

Owned and Operated by
Irvington Garage and Auto Co. Inc.
J. L. S. Snead, Pres,-Mgr. Phones: East 0135 East 3410
Tickets, Reservations and Waiting Room at
Stage Depot
Park and Yamhill Streets
Phone Main 8611

The Rhododendron Inn

The Rhododendron Inn: A Lost Landmark of Mount Hood

In the early days of travel on the south side of Mount Hood, weary travelers relied on roadhouses and inns for a bed and a meal as they made their way up the old road to the mountain. The roads were rough, and automobiles were slow. Unlike today’s quick hour-long drive from Portland to Mount Hood, early motorists often spent the better part of a day reaching their destination.

As a result, numerous roadhouses, hotels, and restaurants sprang up along the route to serve visitors. In the town of Rhododendron, one of the most well-known stops was the Rhododendron Inn—a mountain retreat that became an essential piece of the area’s history.

The Founding of the Rhododendron Inn

The Rhododendron Inn was built in 1905 by Henry S. Rowe, who served as Portland’s mayor from 1900 to 1902. He chose 160 acres of land he owned in Rhododendron, believing the location to be perfect for a wilderness retreat. To bring his vision to life, he enlisted Lee Holden, Portland’s fire chief during Rowe’s administration. Holden not only designed the inn but also oversaw its construction.

By 1910, Holden took over ownership of the hotel. That same year, the Rowe post office was established at the inn. However, in 1920, the name was changed to Rhododendron, as required by the U.S. Post Office Department.

Emil and Suzette Franzetti: The Inn’s Golden Years

In 1912, Emil and Susette Franzetti, experienced European hoteliers, purchased the Rhododendron Inn from Holden. Born in Lugano, Switzerland, Emil Franzetti was not only an innkeeper but also a renowned chef whose career took him across Europe, where he trained in some of the finest hotels. His skills became so exceptional that he even cooked for the King of Italy.

Before coming to Mount Hood, Emil had worked as a head chef in top U.S. establishments, including The Quelle in Portland, famous for its crawfish dishes. However, he and Suzette saw an opportunity to transform the Rhododendron Inn into a first-class mountain resort, offering guests an unforgettable experience in the wilderness.

A Premier Mountain Retreat

Under the Franzettis’ leadership, the Rhododendron Inn flourished, attracting visitors seeking both relaxation and adventure. They expanded and modernized the property, introducing a range of new amenities:

A 60’x100’ dance hall that hosted lively evening entertainment.
A 50’x100’ spring-fed concrete swimming pool, providing summer recreation.
Tennis and croquet courts, catering to sports enthusiasts.
Bridle paths and hiking trails, offering direct access to the surrounding forests.
An annex across the road, plus several cottages and tent houses, giving guests more lodging options.

Emil’s culinary expertise also became a major draw. He personally caught fresh trout for guests, ensuring that each meal was high-quality and memorable. His dedication to hospitality helped solidify the Rhododendron Inn as one of Oregon’s most celebrated retreats.

Tragedy Strikes: The Death of Emil Franzetti

Despite their success, tragedy struck the Franzetti family. On November 17, 1916, Emil Franzetti was driving near the Zigzag Ranger Station when his car skidded off the road and overturned in soft sand. He was trapped beneath the vehicle for hours before a passing farmer discovered him.

Although rescuers rushed him to St. Vincent’s Hospital, Emil never regained consciousness. At just 35 years old, his life was tragically cut short. His funeral was held at St. Mary’s Cathedral in Portland, where members of the Mazamas Winter Skiing Club honored him.

Susette, however, refused to let Emil’s death end their dream.

Susette Franzetti’s Determination

For seven years after Emil’s passing, Susette Franzetti continued running the Rhododendron Inn on her own. Fluent in seven languages, she managed the business with skill and resilience, maintaining the inn’s reputation as a premier mountain retreat.

However, in 1924, she made the decision to move on. She sold the inn and 20 acres to William and Julia Cash. The remaining land was subdivided into lots, many of which became home to Henry Steiner-built log cabins, which still stand today.

The Final Years of the Rhododendron Inn

Following Susette’s departure, the Rhododendron Inn changed hands multiple times. While the inn continued to operate, each transition marked a new era for the property.

In 1932, a fire destroyed the annex building.
In 1943, new owner Thomas Rex renamed it the Rex Inn.
In 1949, during a harsh winter cold snap, the inn caught fire and burned to the ground. Reports suggest that a blowtorch used to thaw frozen pipes may have accidentally ignited the blaze.

The Lost Landmark: What Remains Today?

The Rhododendron Inn once stood in a location just south of today’s Highway 26, near the pedestrian suspension bridge over the Zigzag River on the west side of town.

Today, all traces of the inn are lost. No structures remain, and nature has reclaimed the land where guests once danced, dined, and explored the wilderness. While the inn itself is gone, its legacy lives on in the history of Mount Hood tourism and the stories of those who passed through its doors.

Remembering the Rhododendron Inn

The Rhododendron Inn was more than just a hotel—it was a symbol of Mount Hood’s early tourism industry. Thanks to the vision of Henry S. Rowe, the craftsmanship of Lee Holden, and the dedication of Emil and Susette Franzetti, it became a beloved destination for travelers seeking both adventure and luxury in the mountains.

Although time has erased the Rhododendron Inn, its story remains an important chapter in Oregon’s history.